Will you be taking part in an international art fair or art book fair? Do you want to present living visual artists or publications about contemporary visual arts from the Netherlands and/or the Caribbean part of the Kingdom? If so, you may be eligible for an Art Fair International grant from the Mondriaan Fund.
International Art Fair grants strengthen the international standing of contemporary visual arts from the Netherlands and/or the Caribbean part of the Kingdom, and help it to become better known and appreciated.
For whom
International Art Fair grants are for Dutch or non-Dutch galleries participating in major art fairs outside the Netherlands, as well as for publishers of books on contemporary art in the Netherlands.
Apply
Applications can be submitted at any time of the year, using the Mondriaan Fund’s online application system.
If the fair for which you are applying is on the established list of art fairs, you can apply up to 6 weeks before the opening. Is the art fair not on the established list? Please take into account a processing period of 3 months from the moment the application has been fully submitted. However, due to the many applications to the fund, the processing time may take longer. A contribution cannot be awarded retroactively.
As of July 2023, the Gallery Fair Practice Code applies to galleries seeking support from the Mondriaan Fund. The Mondriaan Fund collaborated with the Dutch Gallery Association (NGA) to develop this Code in order to strengthen the position of the artist in relation to the gallery. Galleries applying for an International Art Fair grant are obliged to sign the Gallery Fair Practice Code, actively apply the Code and explain what it entails. It is important that galleries both apply and explain the Code. The galleries are expected to publish the Code in full and in a prominent position on their website, alongside the declaration that they endorse the Code.
Both Dutch and non-Dutch galleries taking part in art fairs outside the Netherlands can receive a grant to support presentations by living visual artists from the Netherlands and/or the Caribbean part of the Kingdom.
For what
Stand rental to participate in an art fair with visual arts from the Netherlands and/or the Caribbean part of the Kingdom.
If the fair has invited you to exhibit work in a separate section, in addition to on your primary stand, you can also apply for a grant to cover:
The costs associated with special presentations of existing work in a separate section at an art fair, such as transport, insuring the work and for the involved artist’s travel and accommodation expenses, or
the cost of producing new work for a presentation in a separate section of an art fair.
*Applications for an art fair that is not on the established list of art fairs will be submitted to an advisory committee for assessment.
If the fair for which you are applying is on the established list of art fairs, you can apply up to 6 weeks before the opening. Is the art fair not on the established list? Please take into account a processing period of 3 months from the moment the application has been fully submitted. However, due to the many applications to the fund, the processing time may take longer. A contribution cannot be awarded retroactively.
After advice from a committee of experts, the Mondriaan Fund has compiled a list of art fairs with international appeal. If a gallery is admitted to participate in one of these fairs and shows existing work in a stand, the application will be granted immediately provided it meets the conditions of the Art Fair International contribution, has been applied for at least 6 weeks before the start of the art fair and there is sufficient budget available.
The maximum amount of the grant depends on the amount of the (basic) stand rental and the percentage of work by artists from the Netherlands and/or the Caribbean part of the Kingdom in the presentation. The maximum is € 10,000.
Stand rental:
Less than € 20,000: maximum grant amount = € 5250
€ 20,000 to 30,000: maximum grant amount = € 7500
More than € 30,000: maximum grant amount = € 10,000
Percentage of work by Dutch artists:
More than 60%: 80% of the basic stand rental up to the maximum amount.
25% to 60%: 50% of the basic stand rental up to the maximum amount.
Less than 25%: no grant is possible.
A grant can be applied for to cover the total costs of transport, insuring the works and travel and lodging for the participating artist, as well as for 50% of the production cost of the new work.
Conditions International Art Fair for galleries
Galleries are obliged to sign the Gallery Fair Practice Code, actively apply the Code and explain what it entails. It is important that the galleries both apply and explain the Code. The galleries are expected to publish the Code in full and in a prominent position on their website, alongside the declaration that they endorse the Code.
Art galleries can apply for a grant to cover stand rent, but not to cover furnishing costs, VAT/BTW sales tax or other costs.
The artist is professionally active and part of the professional visual arts field in the Netherlands and/or the Caribbean part of the Kingdom.
The maximum amount of the grant depends on the amount of the (bare) stand rental and the percentage of exhibited works by visual artists from the Netherlands and/or the Caribbean part of the Kingdom. The following calculation is applied:
If stand rental is:
less than € 20,000: the maximum grant amount is € 5250;
€ 20,000 to € 30,000: the maximum grant amount is € 7500;
more than € 30,000: the maximum grant amount is € 10,000.
If the percentage of exhibited work is by Dutch artists is:
more than 60%: the grant is 80% of basic stand rental, up to the maximum amount;
25% to 60%: the grant is 50% of basic stand rental, up to the maximum amount.
If less than 25% of the work is by Dutch artists, no grant is possible.
In the case that the application is not submitted by the art fair, an invitation from the art fair must be included with the application.
If a gallery is invited by the fair to show work by artists from the Netherlands and/or the Caribbean part of the Kingdom in a second stand in a separate section of the fair, the gallery can apply for a grant to cover the cost of transport, insurance during transport and the travel and accommodation expenses of the artist concerned, whose presence is important to enhance visibility. No grant is available to towards stand rental, installation costs, VAT/BTW sales tax or other costs.
The artist must be professionally active and part of the professional visual arts field in the Netherlands and/or the Caribbean part of the Kingdom.
If the gallery is invited by the fair to produce new work especially for a second presentation in a separate section, the gallery can apply for a grant to cover the costs.
The application must meet the following conditions:
The contribution for the production of new work can only be granted if the work is shown in a special section, outside the stand of a gallery.
A maximum of 50%s of the costs involved in the production of new work are eligible for a grant. The budget must include a realistic remuneration for the artist from the applicant. This fee is considered part of the production costs, and must be paid by the applicant.
The artist has been working as a professional visual artist for at least 1 year and is registered with the Kamer van Koophandel (KvK, Chamber of Commerce), or has completed at least 3 years of higher art education and has been working as a professional visual artist for at least 1 year, or has been working as a professional visual artist for at least 3 years.
The artist is professionally active and part of the professional visual arts field in the Netherlands and/or the Caribbean part of the Kingdom.
Mondriaan Fund staff check the submitted applications and attachments to ensure that they are complete. Once an application is complete, it is submitted to the committee that advises on awarding Art Fair International grants for galleries.
If you have been accepted to participate in one of the fairs on the established list and are showing work in a stand, the contribution towards stand rental will be awarded immediately, as long as it meets the conditions, has been requested at least 6 weeks before the opening of the art fair and there is sufficient budget available. If you want to participate in a fair that is not on this list, we ask you to properly substantiate your participation in this fair. Is the art fair not on the established list? We then ask you to submit the complete application at least 3 months before the event.
An Art Fair International grant is awarded only if the committee advises to that effect. In that case, the committee can also advise on the amount of the grant and the period covered by the grant.
Grants for participation in art fairs that are not on the Mondriaan Fund list can only be awarded if the committee considers the above criteria to be sufficiently met.
Due to budgetary restrictions, we are unfortunately not always able to award grants to all applications that receive positive advisories from the committee. In this case, the Mondriaan Fund Board asks the advisory committee to prioritise the positive advisories. This means that an application may receive a positive advisory, but a grant is nevertheless not awarded.
A plan, including a statement of motivation and a presentation plan in which you describe how you intend to reach an relevant audience.
CV of participating artists.
Visual documentation, if the grant is for new work.
In assessing an application for a grant to help cover a presentation of existing work, the advisory committee assesses the importance of the proposal for contemporary art in the Netherlands and/or the Caribbean part of the Kingdom.
When assessing applications for stand rental, the advisory committee takes the following criteria into consideration:
The significance and the (inter)national reputation of the fair:
What is the standing of the fair in the Netherlands and overseas? As indicated by recent external ratings, e.g. reviews.
Has the fair previously achieved convincing public reach? Based on recent visitor numbers and in relation to the (inter)national reputation of the fair.
The significance and reputation of the gallery:
How is the gallery’s programming rated in the Netherlands and overseas? As indicated by recent external ratings, e.g. reviews.
The reason for participating:
Have convincing arguments been provided to substantiate why it is important to exhibit work by the proposed artist(s) at the selected art fair?
The quality of the plan:
Does the plan correspond with the context of the fair?
Is the presentation significant for contemporary visual art from the Netherlands and/or the Caribbean part of the Kingdom?
The quality of the work to be displayed:
Does the work to be displayed exhibit quality? Consider e.g. the conceptual significance of the work, the inherent imaginative strength, the command of the selected mediums and/or techniques and the work’s power of expression.
Is the work to be displayed remarkable in the context?
The quality of the presentation plan:
Does the presentation plan inspire confidence that the envisaged target group will be reached?
When assessing applications for the presentation of existing work in a separate section at an art fair, the advisory committee takes the following criteria into consideration:
The significance and the (inter)national reputation of the fair:
What is the standing of the fair in the Netherlands and overseas? As indicated by recent external ratings, e.g. reviews.
Has the fair previously achieved convincing public reach? This will involve both qualitative and quantitative assessment. Based on recent visitor numbers and in relation to the (inter)national reputation of the fair.
The significance and reputation of the gallery:
How is the gallery’s programming rated in the Netherlands and overseas? As indicated by recent external ratings, e.g. reviews.
If applicable: the significance and reputation of the curator:
Does the curator have a convincing artistic vision and is this conveyed in the activities?
Is it apparent from the curator’s CV that their curatorship has been acknowledged? As indicated by the nature, location and significance of solo or group exhibitions, sales and publications, commissions, grants and awards.
The quality of the plan and the presentation plan:
Does the plan correspond with the context of the fair?
Is the presentation significant for contemporary visual art from the Netherlands and/or the Caribbean part of the Kingdom?
Does the presentation plan inspire confidence that the envisaged target group will be reached?
The quality of the work to be displayed:
Does the work to be displayed exhibit quality? Consider e.g. the significance of the work, the inherent imaginative strength, the command of the selected mediums and/or techniques and the work’s power of expression.
Is the work to be displayed remarkable in the context?
When assessing applications for the production of new work for a presentation in a separate section at an art fair, the advisory committee also takes the following into consideration:
The quality of the artist’s oeuvre:**
Does the artist have a distinctive artistic vision and is this convincingly conveyed in previous work?
What is the quality of the work to date? Consider e.g. the significance of the work, the inherent imaginative strength, the command of the selected mediums and/or techniques and the work’s power of expression.
** The background and context of the professional practice will be taken into consideration during the assessment of this criterion, e.g. the artist’s schooling, cultural context, the duration of the professional practice and the type of work that the artist produces.
Checklist International Art Fair for galleries
Please check this list carefully before you start your application. In order to process your application, the Mondriaan Fund needs information. All of this information can be submitted in the application form itself, along with documentation that you can upload. Here below is a checklist that follows the layout of the application form and includes all the information we require.
Tip: collect all your information before you start filling out the online application form. Your attachments should be uploaded as PDFs. Please note: make sure that your documents meet the stated conditions. Otherwise, we will unfortunately not be able to process your request. Do not exceed the number of pages where a maximum is indicated.
Brief description of the activities of your gallery: describe your exhibition policy and your choice of artists whom you represent. Give an overview of your gallery activities in and beyond the Netherlands during the last 2 years. Also mention how the activities were rated, as indicated in e.g. press attention and reviews. (max. 5 pages)
Project plan:
A schematic floor plan of the stand, names of the artists, number of works, measurements, and the percentage of works by living artists from the Netherlands and/or the Caribbean part of the Kingdom (stating their place of residence and year of birth) (max. 6 pages).
Copy of the proof of admission or application to the fair (including the surface area of the stand), and a copy of a quote from the fair organisers stating the basic rent per square metre. Please add both documents to one PDF file.
Presentation plan outlining how a relevant audience will be reached.
CV(s) of the artist(s) featuring the most significant details of their professional practice, with an emphasis on the last two to four years, such as exhibitions (indicate whether solo or group exhibitions), events, commissions, awards, publications (include years). Please also mention any ancillary activities, such as teaching or advisory positions (max. 4 pages per artist). If applicable, please add all CVs to one PDF file.
If the involved artist(s) do(es) not have the Dutch nationality: a recent extract from the municipal Personal Records Database (a maximum of three months old).
If the art fair is not on the Mondriaan Fund’s list* of international art fairs:
Explanation of the art fair: recent programming and rating, as indicated in e.g. press attention and reviews, and the recent public reach (max. 4 pages).
Reason for participating in the fair (max. 2 pages).
Reason for selecting the artist(s) and information about the work that the gallery will present (max. 2 pages).
*
– Applications for fairs that are on the Mondriaan Fund’s list of international fairs are immediately approved provided that they comply with the conditions of the International Art Fair grant and provided that sufficient budget is available.
– Applications for fairs that have received a positive advisory in the past four years may be eligible for a simplified assessment procedure.
– All other applications are assessed by an advisory committee.
Please find this list under ‘for what’.
For applications for a presentation of existing work, the following documents need to be uploaded:
Brief description of the activities of your gallery. Decribe your exhibition policy and the choice of artists you represent. Give an overview of the activities in the last 2 years. Also mention how the activities were rated, as indicated in e.g. press attention and reviews. (max. 5 pages)
Brief description of the art fair with an explanation of the objectives of the platform, the activities in the last 2 years, audience reach, target groups, collaborations, international contacts, press attention. (max. 4 pages)
If applicable: if a curator is involved with the presentation: description of the professional practice of the curator and a CV with emphasis on the last 2 to 4 years. Combine in 1 PDF.
Project plan (max. 6 pages):
Explanation of the art fair with a description of the aim of the platform, the activities in the past two years, target groups, collaborations, public reach, international contacts and press attention.
Reason for participating in the fair.
Reason for selecting the artist(s) and information about the work that the gallery will present.
If a curator is involved with the presentation, please provide an explanation of the curator’s professional practice and their CV, with an emphasis on the past two to four years.
Presentation plan outlining how a relevant audience will be reached (max. 3 pages).
Copy of acceptance from the fair with the invitation to organise the presentation in a separate section (both for the primary stand and the second presentation).
If the artist(s) do not have the Dutch nationality: a recent extract from the municipal Personal Records Database (a maximum of three months old).
For a presentation of new work, the following documents also need to be uploaded:
CV(s) of the artist(s) featuring the most significant details of their professional practice (max. 4 pages per artist). If applicable, please add all CVs to one PDF file.
Explanation of the artist’s work, with an emphasis on the last two to four years. Outline the artistic principles, and how they are conveyed in the work and the chosen media or material for the work. Mention collaborations, if applicable. Please add all explanations of work to one PDF file, clearly stating which explanation corresponds with which artist.
Visual documentation of the artist’s work: a PDF with a maximum of 20 images of the most significant works from the last two to four years. It is also possible to upload audio or video/film fragments of a maximum of 15 minutes (a total of max. 300 MB). Click here for the technical specifications. Please note: do not use hyperlinks in the PDF with (visual) documentation material. We cannot accept hyperlinks (to web pages for example) because the supplied image material may not be adjusted during the processing of the application. Please note: In the case of new work, the (visual) documentation material is a mandatory part of your application. If you don’t upload any documentation material, your application cannot be processed.
If the involved artist(s) has/have been professionally active for less than three years, upload a copy of the diplomas from any completed art courses, or in the case that the course was not completed, confirmation of deregistration from the academy. Please add all relevant documents to one PDF file, clearly stating which document corresponds with which artist.
An itemised budget with financial plan, outlining the production costs and other expenses, and including a realistic fee for the artist, in accordance with the guideline for artists’ fees. Click here for an explanation of the budget.
Letters of confirmation regarding financial support from third parties. Please add all letters in one PDF.
Quotes for notable items in the budget. Please add all quotes in one PDF.
International Art Fair for Non-Dutch art fairs
For art fairs of international importance located outside the Netherlands can receive support for spotlighting living Dutch visual artists.
For what
The cost of special presentations of existing work in a separate section of the fair.
Production costs for new work for a presentation in a separate section of the fair.
How much
The total costs of transport, insuring the work, and travel and lodging expenses for the participating artists, plus a maximum of 50% of production costs for new work.
Conditions for International Art Fair for Non-Dutch art fairs
If a non-Dutch art fair invites Dutch artists to take part in a separate section of the fair, a grant can be applied for towards the costs of transport, insurance during transport and travel and accommodation expenses of the artist concerned, if the presence of that artist is important to enhance visibility. No grant is awarded towards stand rental, furnishing, VAT/BTW sales tax or other costs.
For new works that are produced at the invitation of the fair, especially for a presentation at the fair, the art fair can apply for a contribution under the following conditions:
A maximum of 50% of the costs involved in the production of new work are eligible for a contribution.
The budget must include a realistic fee for the artist.
The artist has been working as a professional visual artist for at least 1 year and is registered with the Chamber of Commerce, or has completed at least 3 years of higher vocational training as a visual artist and has been working as a professional visual artist for at least 1 year, or has been working as a professional visual artist for 3 years or more.
The artist is artistically active and embedded in the professional visual arts in the Netherlands and/or the Caribbean part of the Kingdom.
Assessment for International Art Fair for Non-Dutch art fairs
Mondriaan Fund staff check the submitted applications and attachments to ensure that they are complete. Once an application is complete, it is submitted to the committee that advises on awarding Art Fair International grants.
An International Art Fair grant is awarded only if the committee advises to that effect. In that case, the committee can also advise on the amount of the grant and the period covered by the grant.
Due to budgetary restrictions, we are unfortunately not always able to award grants to all applications that receive positive advisories from the committee. In this case, the Mondriaan Fund Board asks the advisory committee to prioritise the positive advisories. This means that an application may receive a positive advisory, but a grant is nevertheless not awarded.
A plan, including a statement of motivation and a presentation plan describing how you intend to reach a relevant audience.
CV of the curator (max. 4 pages).
CV of the artist(s) (max. 4 pages per artist).
Visual documentation (if the application concerns the production of new work).
See the Checklist for an explanation of the required information.
When assessing applications for the presentation of existing work in a separate section at an art fair, the advisory committee takes the following criteria into consideration:
The significance and the international reputation of the fair:
What is the standing of the fair in the Netherlands and overseas? As indicated by recent external ratings, e.g. reviews.
Has the fair previously achieved convincing public reach? Based on recent visitor numbers and in relation to (inter)national reputation of the fair.
The significance and reputation of the artistic director/curator:
Does the artistic director/curator have a convincing artistic vision and is this conveyed in the activities?
Is it apparent from the artistic director/curator’s CV that their curatorship has been acknowledged? As indicated by the nature, location and significance of solo or group exhibitions, sales and publications, acquisitions, commissions, grants and awards.
The quality of the plan:
Does the plan correspond with the context of the fair?
Is the presentation significant for contemporary visual art from the Netherlands and/or the Caribbean part of the Kingdom.
When assessing applications for the production of new work, the advisory committee also takes the following into consideration:
The quality of the artist’s oeuvre:**
Does the artist have a distinctive artistic vision and is this convincingly conveyed in previous work?
What is the quality of the work to date? Consider e.g. the significance of the work, the inherent imaginative strength, the command of the selected mediums and/or techniques and the work’s power of expression.
** The background and context of the professional practice will be taken into consideration during the assessment of this criterion, e.g. the artist’s schooling, cultural context, the duration of the professional practice and the type of work that the artist produces.
Checklist for International Art Fair for Non-Dutch art fairs
To process your application, The Mondriaan Fund needs information. All of this information can be submitted in the application form itself, along with documentation that you upload. Here below is a checklist that follows the layout of the application form and contains all the information required.
Tip: collect all your information before you start filling out the online application form. Your attachments should be uploaded as PDFs. Please note: make sure that your documents meet the stated conditions. Otherwise, we will unfortunately not be able to process your request. Do not exceed the number of pages where a maximum is indicated.
For applications for a presentation of existing work, the following documents need to be uploaded:
Explanation of the art fair: provide an overview of activities in the past two years. Also mention how the fair is rated, as indicated in e.g. press attention and reviews, and the recent public reach (max. 4 pages).
Plan (max. 6 pages):
If applicable: explanation of the curator’s professional practice.
Reason for selecting the artist(s) and information about the work that will be presented at the fair.
Presentation plan outlining how a relevant audience will be reached (max. 3 pages).
If the involved artist(s) does/do not have the Dutch nationality: a recent extract from the municipal Personal Records Database (a maximum of three months old).
CV(s) of the artist(s) featuring the most significant details of their professional practice, with an emphasis on the last two to four years (max. 4 pages per artist). If applicable, please add all CVs to one PDF file.
CV of the curator, with an emphasis on the last two to four years (max. 4 pages).
For a presentation of new work, the following documents also need to be uploaded:
Explanation of the artist’s work and professional practice, with an emphasis on the last two to four years. Outline the substantive and artistic principles, and how they are conveyed in the work and professional practice. Mention collaborations, if applicable. Please add all explanations of work to one PDF file, clearly stating which explanation corresponds with which artist (max. 4 pages).
Visual documentation of the artist’s work: a PDF with a maximum of 20 images of the most significant works from the last two to four years. It is also possible to upload audio or video/film fragments of a maximum of 15 minutes (a total of max. 300 MB). Click here for the technical specifications.
If the involved artist(s) has/have been professionally active for less than three years, upload a copy of the diplomas from any completed art courses, or in the case that the course was not completed, confirmation of deregistration from the academy. Please add all relevant documents to one PDF file, clearly stating which document corresponds with which artist.
An itemised budget with financial plan, outlining the production costs and other expenses, and including a realistic fee for the artist, in accordance with the guideline for artists’ fees. Click here for an explanation of the budget.
Letters of confirmation regarding financial support from third parties. Please add all letters in one PDF.
Quotes for notable items in the budget. Please add all quotes in one PDF.
International Art Fair for publishers
Publishers participating in an art fair or art book fair outside the Netherlands can apply for a grant to cover the presentation of publications about contemporary visual arts in the Netherlands and/or the Caribbean part of the Kingdom.
For what
The costs of participating in art book fairs with publications about contemporary visual arts in the Netherlands and/or the Caribbean part of the Kingdom, including stand rental and travel and transport expenses.*
*Applications for an art fair that is not on the established list of art fairs will be submitted to an advisory committee for assessment.
If the grant is on the list of international art fairs established by the Mondriaan Fund, the application can be examined by the Mondriaan Fund through a simplified application assessment procedure. New grants may be added every quarter. This happens after one or more committees has positively assessed an application for a specific art grant at least twice. On January 1, art fairs may be removed from the list if no application has been positively assessed for the art fair in question for 2 consecutive years.
See the list below.
Applications for art book fairs that are on the permanent list will be granted immediately provided they meet the conditions of Art Fair International, have been requested at least 6 weeks before the opening of the art fair and there is sufficient budget available. All other applications are submitted to an advisory committee for assessment. For this reason, we ask you to submit the complete application at least 3 months in advance.
After advice from a committee of experts, the Mondriaan Fund has compiled a list of art book fairs with international appeal that are important. If a publisher has been accepted to participate in one of these fairs, the application will be granted immediately provided it meets the conditions of Art Fair International, has been applied for at least 6 weeks before the start of the art fair and there is sufficient budget available.
The maximum amount of the grant depends on the percentage of books about contemporary visual arts in the Netherlands and/or the Caribbean part of the Kingdom that are being presented. €1500 to € 3000 (see Conditions below).
Conditions International Art Fair for publishers
Publishers can apply for a grant towards costs of participating in an art book fair, including stand rental, travel and transport costs, but not towards furnishing costs, regular publishing costs or VAT/BTW sales tax.
If more than 50% of the publications on display concern the work of visual artists from the Netherlands or publications on contemporary visual art in the Netherlands from the 21st century, the contribution is € 3000.
If between 25% and 50% of the publications presented concern the work of visual artists from the Netherlands, or publications on contemporary visual art in the Netherlands from the 21st century, the grant stipend € 1500.
If less than 25% of the publications to be presented concern the work of visual artists from the Netherlands, or publications on contemporary visual art in the Netherlands from the 21st century, no grant is possible.
The submitted application and attachments will be checked for completeness by employees of the Mondriaan Fund.
New grants may be added every quarter. This happens after one or more committees has positively assessed an application for a specific art grant at least twice. On January 1, art fairs may be removed from the list if no application has been positively assessed for the art fair in question for 2 consecutive years.
Due to budgetary restrictions, we are unfortunately not always able to award grants to all applications that receive positive advisories from the committee. In this case, the Mondriaan Fund Board asks the advisory committee to prioritise the positive advisories. This means that an application may receive a positive advisory, but a grant is nevertheless not awarded.
Information about the art book fair, including recent programming, media attention and professional profile.
A plan with a statement of motivation for the proposed presentation, the list of publications to be presented, and an explanation of how you reach and engage a suitable audience.
(See the Checklist for an explanation of the required information.)
In assessing an application for support for your participation in an Art Book Fair, the advisory committee assesses the importance of the proposal for contemporary visual art in the Netherlands and/or whether its international position will be reinforced.
The significance and the (inter)national reputation of the fair:
What is the standing of the fair in the Netherlands and overseas? As indicated by recent external ratings, e.g. reviews.
Has the fair previously achieved convincing public reach? Based on recent visitor numbers and in relation to the (inter)national reputation of the fair.
The significance and reputation of the publisher:
How is the publisher rated in the Netherlands and overseas? As indicated by recent external ratings, e.g. reviews.
The reason for participating:
Have convincing arguments been provided to substantiate why it is important to exhibit the proposed publications at the selected art fair at this time?
The quality of the publications:
Is the quality of the publications to be exhibited significant for contemporary visual art from the Netherlands and/or the Caribbean part of the Kingdom?
The quality of the presentation plan:
Does the presentation plan inspire confidence that the envisaged target group will be reached?
Checklist International Art Fair for publishers
In order to process your application, the Mondriaan Fund needs information. All of this information can be submitted in the application form itself, along with documentation that you can upload. Here below is a checklist that follows the layout of the application form and includes all the information we require.
Tip: collect all your information before you start filling out the online application form. Your attachments should be uploaded as PDFs. Please note: make sure that your documents meet the stated conditions. Otherwise, we will unfortunately not be able to process your request. Do not exceed the number of pages where a maximum is indicated.
Brief description of your activities as a publisher. Describe your starting points and the choice of the books you publish. Give an overview of your activities in and beyond the Netherlands over the past 2 years. Also mention how the activities were rated, as indicated in e.g. press attention and reviews. (max. 5 pages)
Overview of publications from the past 2 to 4 years, including title, author(s), year of publication and ISBN.
Plan with a comprehensive list of all publications to be exhibited at the fair, including titles, name(s) of the artist(s) and ISBNs. Also state the percentage of publications concerning work by living visual artists from the Netherlands or publications concerning contemporary art in the Netherlands from the 21st century (max. 6 pages).
Presentation plan outlining how a relevant audience will be reached (max. 3 pages).
Copy of the proof of admission or application to the fair.
In the case that the art book fair is not on the Mondriaan Fund’s list of international art fairs (see explanation under ‘For what’):
Information about the art book fair: the recent programming and rating, as indicated by e.g. press attention and reviews, and recent public reach (max. 4 pages).
Reason for participating in the fair (max. 2 pages).
Questions & contact
If you have a question please reach out to the contact person of this grant.
Or call to 020 523 15 23 or send an e-mail to vasb@zbaqevnnasbaqf.ay
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